- We are true to our creed:
o We are honest and we work for honest people like you. We believe that a man's word is his bond. And we are very demanding in our work to make you love and enjoy wearing every one of our Unnati garments.
- Cohesion between what we think, what we do and what we communicate:
o We are consistent with our values, and proud of what we do and the way we do it. We love to show you who we are and why we want to dress you up. We are passionate about our work and highly motivated to demonstrate it to you.